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Invite only workshop

Meta Ads for Financial Services Workshop

How to make Meta ads work profitably for your financial services firm

A private live online educational workshop for marketing teams at financial services firms with $10M to $2B in annual revenue.

Inc. 5000 2026 honoree, ranked 641 Meta Business Partner

Request your invitation

FreeThu, Oct 22, 2026, 2 PM CTLive online

Limited to 50 firms per session. Your request will be reviewed manually before an invite is sent.

For financial services firms only. We reply within 2 business days.

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Requests close Wednesday, October 21, 2026

Bonus for live attendees

  • The full recording of the workshop, to share with your team
  • Our AUM Customer Acquisition ROI Calculator, to see what each new client is worth and how much you can afford to pay per lead

Why invite only?

  • We share our proven Meta ads playbooks built specifically for financial services, so we only open it to financial services firms.
  • We cap each session at 50 firms, so this is a real working session, not a webinar with thousands of people.
  • Everyone in the room works in marketing at a financial services firm and is serious about Meta ads.
  • You get more time for Q&A, with answers specific to your firm.

What you'll learn

  • The 4 systems of the Blackbox Meta Playbook for financial services firms, and much more.
  • How to reach the right buyers, even with special ad category limits.
  • How to grow your ad spend budget without losing effectiveness or hitting diminishing returns.
  • When to run ads nationwide vs. locally, and how to make both work.
  • How to keep fresh, compliance friendly ads running so results never stall.
Thursday, October 22, 2026, 2:00 PM CT
45 minutes plus live Q&A, online
As seen in Forbes MarketWatch Nasdaq Morningstar Yahoo Finance
$10M+Meta ad spend managed
30,000+Qualified appointments booked
$45B+AUM pipeline generated
200+Financial services firms served
5,000+Ads and hundreds of VSLs produced
Inc. 5000 2026 honoree#641 in 2026

Sound familiar?

What marketing leaders at financial firms tell us about Meta

We hear the same things on almost every call with a new firm.

New channel, no bandwidth
“Meta isn't a big channel for us yet. We know the opportunity is there, but our team is already busy running Google.”
Hard to scale
“Some of our ads work, most don't. We're running a small budget and don't know how to scale it.”
Lower quality leads
“Meta leads don't convert like our Google leads. People on Meta aren't out there looking for us.”
Fear of wasted spend
“We don't want to spend $50K and end up with 10 qualified leads.”
Wasted sales time
“Our sales team spends too much time on people who don't meet our minimums.”
Ad fatigue
“Our best ads stop working, and we can't make new ones fast enough to keep up.”

If any of these sound familiar, this workshop is for you. We'll show you how financial firms like yours solved each one, so you don't have to figure it out through trial and error.

About the workshop

What would you learn if you spent $10M+ on Meta ads for financial services firms? We did. In this workshop, we'll share our top lessons with you.

Inside the Blackbox Meta Playbook

The 4 systems behind profitable Meta ads for financial services

A working session on what we've learned running Meta ads for 200+ financial services firms. You'll leave knowing how to get more qualified appointments from every dollar you spend.

What most firms doOur approachWhy one line flattens out, and how to stay on the other.
System 1

Audience Expansion

Solves: spend limits

The problem: Most firms only chase the small group already shopping. Push the budget higher and costs climb while results stall.

What you'll learn in the workshop: Our approach to reaching the much bigger market that isn't shopping yet, so you can raise your budget without hitting a ceiling. Plus when to go nationwide, local, or both.

Targeting options for most industriesTargeting options for financial servicesHow we reach the right buyers anyway.
System 2

Creative Targeting

Solves: special ad category limits

The problem: The special ad category strips away most of your targeting. Generic brand ads get scrolled past, and the wrong people fill out your forms.

What you'll learn in the workshop: How we build ads that pull in the right buyers and turn away the wrong ones, so Meta finds your best prospects even when you can't pick them.

What most firms doOur approachWhy results fade, and the process that keeps them steady.
System 3

Big Idea Engine

Solves: ad fatigue

The problem: A winning ad works for a few weeks, then wears out and results drop. Your team scrambles for new creative while compliance slows everything down.

What you'll learn in the workshop: The process we use to keep fresh, compliance friendly ads coming, so a new winner is always ready before the old one fades.

Monthly ad spend, our approachHow we grow spend month after month without losing efficiency.
System 4

Optimization Engine

Solves: rising costs as you scale

The problem: It's hard to know what to scale and what to cut. Budget gets wasted, and bad leads teach Meta to find more bad leads.

What you'll learn in the workshop: How we set targets from your real numbers, and the simple rules we follow for when to cut, scale, and retarget, so every new dollar works as hard as the first.

Charts are simple illustrations of each idea, not guarantees of results.

Plus much more, including:

  • Why video beats static ads for lead quality and show rates
  • How to match video length to the age of your audience
  • How to write ads that pull in qualified prospects and turn away bad fits
  • The landing page setup that keeps unqualified leads from booking
  • How to send clean data back to Meta so it finds better buyers
  • What good benchmarks look like for click rate, cost per click, and conversion rate
  • How to set your max cost per lead from what a new client is really worth
  • Why short, quick to book calls get more people to show up
  • How to retarget warm viewers for a fraction of the cost
Educational, not a sales pitch. You'll leave with proven Meta ads playbooks for financial services that your team can use right away, whether or not you ever work with us.
Request an Invitation Free · Invite only · 45 minutes plus live Q&A

Results

Don't take our word for it

Real accounts and real numbers from financial services firms running Meta ads with Clients Blackbox. All inside the special ad category, with the same limits you deal with.

1 account, 3 years

A nationwide advisory firm

1 advisor to 20 in 3 years, no branch offices, no other agency in the account

They started us at $3,500 a month. 3 years later they spent $510,000 in a single month, and they paid for every one of those increases out of the profit the ads made. Nobody wrote them a check to scale. The campaign funded itself, and the cost per appointment held while the budget went up 145 times.

$4.4MAd spend
10,989First appointments booked
$480MNew assets onboarded

Monthly ad spend

$500k$250k$0 $510k 2022202320242025

New client assets, running total

$500M$375M$250M$125M$0 $36M$96M$321M$480M 2022202320242025

A 15 advisor firm with $1B+ in assets under administration

7 months, February to August 2026

From their first 3 months to their latest 3, we grew their ad spend by 39%. Appointments grew by 63%, and cost per appointment dropped 15%. More budget brought in more meetings, at a lower cost each.

$531KAd spend
2,394Appointments booked
$222Blended cost per appointment
473Appointments in their best month
Up 39%Ad spend$188K to $262K per quarter
Up 63%Appointments774 to 1,264 per quarter
Down 15%Cost per appointment$243 to $208

Monthly ad spend

$0$25k$50k$75k$100k$96kFebMarAprMayJunJulAug

Monthly appointments

0125250375500473FebMarAprMayJunJulAug

First 3 months (Feb to Apr) vs. latest 3 months (Jun to Aug) of 2026.

In their own words

What marketing leaders and founders say

$6M+ in new client assetsclosed in the first 90 days
“We just passed the 90-day mark of working together and our advisors have already closed over $6 million in new client assets.”
Adam Blye
Adam BlyeDirector of Marketing, Rubino & Liang Wealth Management
$1.7M average prospectand the largest year in the firm's history in 2025
“We experimented with a few other companies and working with Alex has been really the only path that has worked for us.”
David B.
David B.Co-Founder and Senior Managing Partner, Pennsylvania RIA. $1B+ AUA, 14+ advisors.
Above targeton the metrics we set together, with every meeting on message
“We have never once had a meeting generated from Clients Blackbox where someone was off message. Every person that we talked to knew who we were, what we do, and why they were there.”
Dr. Sam McElroy
Dr. Sam McElroyChief Executive Officer and Financial Advisor, STRIDE Financial
94 appointments in 1 monthat $107 each, from $10K in ad spend
“These conversations are with pre-retirees and retirees who show up, they're prepared, and are actively looking for guidance. At $107 per visit at this quality, it's really hard to beat.”
Andrew M.
Andrew M.Founder and CEO, Nationwide Wealth Management Firm
35% close rateon local leads who showed up, September 2026
“Really, really good leads, strong closing percentage, especially from the guys that do the ads.”
Gleb Sergeyev
Gleb SergeyevDirector of Marketing, Drake & Associates. $1B+ in assets under administration.
“They filled our calendar in a short period of time with highly qualified prospects, and delivered on time and within expectations every time.”
Paul Stanley
Paul StanleyManaging Partner, Granite Bay Wealth Management

For the first time ever, we're teaching the strategies behind our results. Don't miss out.

Request an Invitation Free · Invite only · 45 minutes plus live Q&A

Quick math

What is not knowing this costing you?

Every month you run the wrong campaigns, you pay more for every lead than you need to. Type in your numbers and see what a lower cost per lead is worth to your firm.

You could save $700,000 per year, or get +2,800 more leads a year
Leads now167per month
Leads you could get400per month
Same leads, yearly savings$700,000per year
Extra leads+2,800per year
What attending costs you45 minutes. $0.
What not knowing this could cost you$700,000 a year

Most firms never find out how much they are overpaying, because the ads still bring in some leads. The workshop costs you nothing but 45 minutes. If it helps you lower your cost per lead even a little, it pays you back every single month after.

Example only. Your results will depend on your firm, offer, and market.

Request an Invitation Free · Invite only · 45 minutes plus live Q&A

Who's invited

Marketing teams at growing financial services firms

  • Directors of Marketing, VPs of Marketing, and CMOs
  • Heads of Growth and marketing leads
  • CEOs who own growth
  • Marketing managers, specialists, and anyone on the team who runs or supports paid ads
  • Firms with $10M to $2B in annual revenue (not AUM)

Not for agencies, freelancers, or vendors.

Industries

Wealth management and RIAs Annuities and retirement income Alternative investments Insurance Mortgage and lending Banks and credit unions Fintech Other financial services

About Clients Blackbox

The Meta ads partner built exclusively for financial services

Financial services is the only industry we serve. We've produced 5,000+ ads for 200+ financial services firms, and we treat every ad account like it's our own money.

Clients Blackbox, Meta ads for financial services

How we work differently

Most agencies are generalists who learn your industry on your budget. We only do one thing: Meta ads for financial services. Our creative is built to clear compliance the first time, one senior strategist owns your whole account, and we judge success by your cost per qualified lead, not by clicks or cheap leads.

Ever been frustrated by agencies that:

  • Spend your budget but never hit the numbers they promised leadership?
  • Go quiet for weeks, then send an update with nothing in it?
  • Send creative your compliance team would never approve?
  • Keep running the same ads long after they stopped working?

We built Blackbox to be the opposite.

The top 0.1% of marketing talent

We review 4,000 to 5,000 applicants for every person we hire. The people running your account are the ones who made it through.

Built only for financial services

You won't spend weeks teaching us how compliance works. We've already worked with hundreds of compliance teams.

A full team, not one generalist

6 senior specialists on your account: strategy, media buying, copy, video, marketing tech, and project management.

From first ad to new client

  1. 1Short video ad
  2. 2Educational video
  3. 3Booked call
  4. 4Sales conversation
  5. 5New client

One connected system, built and run by one team, so nothing leaks between the first ad and the signed client.

An extension of your marketing team

Marketing leaders bring us in as Meta ads specialists. We add the bandwidth your team needs to unlock this channel. We've already done it for 200+ financial services firms, so you skip the time and money of trial and error.

FAQ

Before you request your invite

What is this workshop?

A free, 45 minute live online session, followed by live Q&A. We share the 4 systems we use to run profitable Meta ads for financial services firms, and the biggest lessons from $10M+ in ad spend.

Who is it for?

Anyone in marketing at a financial services firm, from CMOs and Directors of Marketing to the managers and specialists who run your ads. Firms should have $10M to $2B in annual revenue. That's revenue, not AUM.

Is it really free?

Yes. There is no cost to attend for qualified attendees.

Is this a sales pitch?

No. It's an educational working session. You'll leave with proven Meta ads playbooks for financial services that your team can use right away, whether or not you ever work with us.

How do I get an invite?

Fill out the short form. Your request will be reviewed manually before an invite is sent, and you will hear back within 2 business days. If approved, you get a private link and calendar invite.

Can I bring my team?

Yes. Anyone from your company is welcome. Please don't share the invite outside your company.

We don't run Meta ads yet. Should we still come?

Yes. Many firms in our space are new to Meta. You'll learn what works before you spend your first dollar.

Will you cover special ad category rules?

Yes. We'll show how to reach the right people even when Meta limits your targeting options.

Will there be a replay?

Live attendees get the full recording and our AUM Customer Acquisition ROI Calculator as a bonus.

Who is not a fit?

Agencies, freelancers, and vendors. This session is only for financial services firms.

Invite only workshop

Your financial services firm is one Meta ads campaign away from unlocking its next level

A free, 45 minute workshop plus live Q&A on the 4 systems behind profitable Meta ads for financial services. For marketing teams at firms with $10M to $2B in annual revenue.

Request an Invitation
Request an Invitation